It most likely received’t shock you to listen to this.
In the case of Promise Mascot Company – a sport a few psychotic finger mascot and a man with a brush attempting to unravel the Yakuza secrets and techniques inside a cursed and run-down city, inhabited by a duck voiced by former PlayStation exec Shuhei Yoshida – the weirdness is the factor.
I had a sense it will be after I performed the primary couple of hours of the sport that developer Kaizen Sport Works put out as a demo previous to launch. Having now pushed via the complete factor in a kei truck that sprouted wings in the direction of the top, I can inform you unequivocally that it’s the case. The weirdness is the factor, and for those who’re going to fall in love with this indie mascot administration sport, it’s the half that’ll seduce you, such as you’re an evil merchandising machine that’s simply began spitting junk in every single place as a result of a moss ball with legs forgot that home equipment don’t reply nicely to violence.
There are some factors when PMA pretends to be regular. The setup of its story (except for revolving round a crew that includes a grizzled finger mascot who’s completely smoking a cigar) may be very severe and surprisingly lore-heavy. Protagonist Michi Sugawara – dubbed The Janitor as a result of he’s good at cleansing s**t up – is a key cog within the Shimazu Household, and is tasked alongside his oath brother Tokihira with delivering a bunch of money to a different Yakuza syndicate as a part of a deal to safe underworld peace perpetually between three of Japan’s greatest crim collaborations.
Naturally, as a result of we are able to’t have good issues, it goes improper. As an alternative of killing him to assist save her personal conceal, Michi’s boss Matriarch Shimazu as a substitute sneakily ships him off in a field to attempt to earn again the cash through a secret enterprise the household controls that nobody is aware of about. That’s the defunct mascot company within the rural city of Kaso-Machi, which is re-named Promise Mascot Company when Michi re-opens it alongside the aforementioned non-cigar smoking psycho finger – Pinky.
From right here, you’re within the mascot administration enterprise, and your job is to construct up the company by establishing a crop of mascot expertise, chatting to individuals who know of areas and companies on the town that may need to rent them for occasions, and ensuring these jobs get performed. Totally different mascots will swimsuit completely different jobs higher on account of their traits – an occasion at a restaurant is an efficient place to ship a food-themed mascot like a matcha roll that’s additionally a cat, whereas an occasion on the cemetery is the best place to ship a mascot formed like a funeral urn. Nonetheless, for those who simply want the cash, as long as they’ve received sufficient stamina, you may ship ‘em anyplace.
As soon as they’re away, stuff may go improper, at which level you’ll get an alert to reply to through the sport’s initially intimidating, however really fairly easy, mascot job menu. You’ve normally received no less than a couple of in-game hours to reply, and once you do you’ll be whisked off to the livestream of the occasion the place, after a fast intro that sees a mascot host that vaguely jogged my memory of Michael McIntyre (learn: barely annoying hack) say stuff like “Ichigo Love has completely ****** it”. You’re drafted in to avoid wasting the mascot by deploying ‘mascot hero playing cards’ to deplete the difficulty/hostile entity’s well being bar. In case you succeed, you’ll get the complete rewards for the job and, for those who fail, you’ll merely get the bottom charge.
So runs the essential cycle of the administration facet, however as you discover Kaso-Machi and develop the company, loads of further layers are added into the combo to spice up the complexity and hold you in your toes to a reasonably frenetic diploma assuming you’re attempting to maximise your earnings. That’s definitely one thing the sport provides you impetus to do proper out of the gate, as on high of paying your personal payments frequently, you must go to ATMs and ship money to Matriarch Shimazu with the intention to assist her keep one step forward of the Yakuza knives of Damocles which can be hanging over her head following the botched job.
The end result, particularly as you’re getting your toes beneath you, is that your business-running comes with a reasonably sturdy sense of urgency. You’re spending cash to develop and hold your boss alive simply as rapidly as you earn it, and I even ended up ever so barely within the crimson at one level. At that stage, the administration facet of the sport perhaps feels a bit atmospherically out of step with the opposite facet of Promise Mascot Company – exploring the sleepy, stylishly run-down city of Kaso-Machi and its typically fairly mountainous environment in Michi and Pinky’s kei truck.

It’s via exploring that you just not solely cross off aims in the primary story; Michi and Pinky’s unravelling of the thriller that surrounds Kaso-Machi’s legendary Yakuza-killing curse and its comically corrupt mayor’s misuse of a authorities granted rejuvenation fund. You’ll additionally uncover a variety of various gadgets and tick off duties to assist you in operating the company. There are townspeople to recruit as mascot hero playing cards you may then improve by finishing their radiant quests, which normally contain operating across the city amassing 5 or 6 of a selected merchandise, stuff to choose up (like new varieties of mascot merch) and, most importantl, extra mascots so as to add to your weirdo workforce.
In an effort to persuade a mascot to affix you, you’ll want to barter with them. As I progressed I discovered that truly providing an excellent package deal out of the gate appeared to pay dividends; low-balling them would not fairly reduce it. Welcome to the true world, youngsters.
Each mascot has stats like recognition, motivation, and stamina. Whereas you’ll naturally increase these simply by sending a mascot out on extra jobs, making them happier from the start means you begin that journey additional alongside the street. Plus, I discovered that providing perks like vacation days really matches fairly nicely into the best cadence of the sport, with mascots taking a 24 hour break that truly boosts their stamina recharge, slightly than simply being left on the sidelines till they’ve recovered.
Right here’s the factor, although. Above all else, you’ll need to deal with your band of staff nicely, simply due to their extraordinary personalities. There’s a beautiful quantity of distinctive selection when it comes to the mascot solid Kaizen and their collaborators have put collectively, with every one having a three-part life satisfaction journey they go on as you enhance your bond with them. All of those are tailor-made to every mascot’s numerous character, however all of them roughly revolve round you serving to the mascot to realize a purpose that’ll enhance its life.

For instance, my favourite mascot, Karoushi – a terrifying black cowl with a face that lives in a haunted tunnel – serves as a metaphor for burnout, and solely speaks in grandiose allegorical passages that belong in an Italo Calvino novel. Their story was about overcoming the trauma of working too exhausting and serving to some locals unionise.
In line with the sport’s theme of conserving guarantees to assist people obtain their desires, many of the townspeople you meet even have arcs like this via their city quests. Kaso-Machi’s an fascinating place to discover, with a cool mixture of run-down rural vibes and barely cartoonish spookiness within the type of locations just like the haunted tunnel which accurately treats you to a black and white filter accompanied by creepy noises each time you drive via it.
As with the mascots, you may inform just about each space and individual has had loads of thought and care put into shaping them and their backstory. Plus, Kaizen’s performed an excellent job of making certain the city adjustments visually as you renovate completely different uncared for areas of it to determine new mascot occasions spots – with the passive revenue generated by that being the sport’s greatest high-cost, high-yield cash earner for the company.
One minor hangup is that the sport’s map signifies the place you will discover each helpful merchandise and individual on this planet by default. This is sensible when it comes to the key characters/landmarks, nevertheless it does take some sting out of the exploration figuring out that, for instance, for those who trek out to one of many islands surrounding Kaso-Machi, you’ll discover precisely one merchandise. You continue to have the enjoyable of uncovering what precisely that merchandise is, however the component of thriller’s diluted a bit.

One other facet I didn’t fairly vibe with mechanically was the mini-game by which you ship mascot merch to completely different retailers round city – one other of the sport’s massive money-earners. Mainly, when you discover a merch merchandise out on this planet, it will get added to massive arcade claw machines across the map as toys, which you then have to choose up utilizing the painfully sluggish claw with the intention to get shipments to distribute.
It’s a cool idea that matches the sport’s theming completely in principle, however in apply, it was the component of gameplay I discovered by far probably the most monotonous. In the meantime, subcontracting mascots in different cities – the third member of PMA’s ‘right here come the massive bucks’ trio – is much more stripped again. You purchase entry to areas, discover the enterprise playing cards of mascots to man them, and growth, a good chunk of passive revenue.
There’s a level a way via the sport the place you out of the blue appear to go from having heaps to do, but additionally have a relentless want for that cash, to having heaps to do, however far more cash than you might have stuff to spend it on. By that time, the primary story’s kicking into excessive gear, so it’s good to not have to fret about grinding as a lot.
As for that major story, how a lot you’ll get pleasure from it comes all the way down to what I discussed at first. It helps to be into Yakuza tales that are not afraid to get a bit foolish, however the weirdness is the factor that may doubtless determine the place PMA lands on the alright to nice sport spectrum for you. For some, the array of genuinely humorous and touching moments that encompass every part from minor interactions to main plot beats will make this correct cult traditional materials. For others, the in-your-face wackiness may not mesh with their sense of humour, leaving their verdict within the realm of simply tremendous.
Promise Mascot Company’s an excellent time. Uniquely charming sufficient that it doesn’t fall into the entice of being as dry as Michi’s very best Saturday night time, however with sufficient tough edges that it’d have to work on itself a bit earlier than it might run for mayor of whichever cursed city the entire really nice video games inhabit.
Promise Mascot Company launches on April 10 for PlayStation 5, Nintendo Change, Microsoft Home windows, Xbox Collection X and Collection S. This assessment was written utilizing a PC code offered by the developer.