An analyst has predicted that Nintendo will “seemingly” worth the upcoming Swap 2 at $399.
Joost van Dreunen, creator of ‘One Up – Creativity, Competitors, and the World Enterprise of Video Video games’ and co-founder of the Nielson-owned video games market analysis agency ‘SuperData Analysis’ has offered his reasoning for this prediction in his newest ‘SuperJoost Playlist’ e-newsletter.
In it, he states {that a} $399 worth level would comfortably straddle the road between inexpensive and premium, positioning it beneath its direct rivals however above the present Swap.
“Primarily based on present market dynamics and platform positioning technique, Nintendo is prone to worth the Swap 2 at $399. It represents a essential psychological threshold that balances premium {hardware} aspirations in opposition to mainstream market accessibility.
“At this worth level, Nintendo would preserve its conventional optimistic margin on {hardware} whereas positioning the Swap 2 distinctly beneath rival premium gaming gadgets but above the unique Swap’s launch worth. It alerts a significant technical development with out alienating its core household demographic.”
He additionally notes that at a time wherein a possible commerce warfare may current some unlucky obstacles, Nintendo will probably be focusing extra on platform sustainability over uncooked unit economics. As such, its transfer to advertise backwards compatibility and a seamless transition from the OG Swap seemingly means the agency is leaning towards participant retention and software program attachment charges over rapid console gross sales.
Nintendo’s means to take care of premium worth factors for its software program over a number of years signifies that it would not have to leverage Nintendo Swap On-line fairly as a lot as Sony and Microsoft do with their very own respective subscription companies. With the Swap 2 being backwards suitable, Nintendo will probably be trying to concentrate on maximising software program income and digital engagement over a a lot lengthier console lifespan, as evidenced by the Swap.
Lastly, Joost additionally mentions that PC handhelds just like the Steam Deck and Asus ROG Ally seemingly will not encroach on Nintendo’s territory a lot because of their greater worth factors. He states that knowledge suggests the viewers overlap between these gadgets and Nintendo is minimal because of the latter’s unique line-up of first-party video games, which means that the majority homeowners of premium PC handhelds seemingly preserve a number of gaming platforms.
